AI Search Visibility Tools Compared: Pricing & Features
An AI search visibility tool measures whether AI answers mention your brand, cite your website, or recommend a competitor. The right choice depends on which answers you need to measure, how often you need fresh results, and whether you can inspect the evidence.
We build openllmrank. This comparison uses the official vendor pages linked below, checked September 23, 2026. It is a documentation review, not a hands-on test of competitors. Prices are in USD; coverage and allowances can change.
See what a visibility report contains
Inspect an illustrative report before choosing a tool: questions, competitors, citation evidence, and actions.
View a sample reportCompare price, measurement, and evidence
| Tool and price | Coverage and frequency | Evidence and trade-offs |
|---|---|---|
| openllmrank $49/month tracking; $79 one-time report Product details | Five grounded provider APIs: OpenAI, Anthropic, Gemini, Perplexity, xAI Your questions, three samples per provider. Weekly tracking for up to three brands; monthly beyond that. | Answer and citation evidence, competitor comparison, emailed report and dashboard. Open-source CLI. Small teams wanting a repeatable benchmark. API results can differ from consumer apps; no Google AI Overview measurement. |
| Profound Free 7-day trial; Enterprise custom pricing Official pricing | Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to nine engines. Daily tracking; trial includes 50 recommended prompts. Custom prompts on Enterprise. | Enterprise lists CSV/JSON exports and API access; trial does not include exports. Teams needing daily tracking and enterprise workflows. Confirm contracted engine coverage and allowances. |
| Athena HQ Essential free; Starter $295/month; Enterprise custom Official plans | Starter advertises 11 models, including ChatGPT, Perplexity, AI Overviews and AI Mode. Starter includes 3,600 credits/month; one credit is one AI response. Confirm refresh cadence. | CSV exports, source and competitor insights. Starter API access and extra credits cost extra. Teams wanting monitoring with content workflows. Budget for repeated runs across engines, not just unique prompts. |
| Ahrefs Brand Radar $199/month per AI index; $699/month for all platforms Official product guide | Broad AI visibility discovery plus custom prompts. Coverage and allowances depend on purchase. Discovery indexes and custom tracking are different products. Custom checks can run daily, weekly or monthly. | Brand share of voice and cited pages/domains. All-platform access includes 2,500 custom checks/month. Teams exploring category-wide visibility alongside SEO. Confirm base-plan requirements and custom-check costs. |
| DIY / open-source CLI Manual checks: your time; CLI: your API costs CLI source | Whatever interfaces you check or provider keys you configure. You maintain the prompt set, repeat runs, schedule checks and log model changes. | You own the captured answers and analysis. Keep raw evidence to audit a result. Technical teams comfortable maintaining a workflow; a single manual answer is not a trend. |
Which option fits your team?
- A small team starting a benchmark: consider openllmrank if five grounded APIs and weekly evidence meet your needs. Choose the $79 report for a single assessment or $49/month for tracking.
- An agency managing several clients: ask each vendor about client workspaces, seats, export rights, and costs per client. openllmrank changes to monthly scheduling beyond three brands, so verify that cadence fits before buying.
- A team needing daily tracking and enterprise controls: evaluate Profound and Athena against your security, region, and workflow requirements. Request a sample export and a written coverage breakdown.
- An SEO team researching a whole category: evaluate Brand Radar’s discovery indexes separately from its custom prompt tracking. A large discovery corpus does not mean every question you care about is tracked.
- A technical team with its own workflow: start with the open-source CLI and budget for API calls, scheduling, and maintaining the analysis.
API benchmarks and consumer AI results are different
openllmrank runs web-enabled provider APIs. Those results can differ from ChatGPT, Gemini, or other consumer applications because the model, search tools, location, conversation history, and personalization may differ. Google AI Overviews and AI Mode are separate surfaces. An OpenAI API response is not a measurement of a particular ChatGPT user’s screen.
Ask vendors which surface they collect, whether prompts are synthetic or based on observed demand, and how they handle failed answers. Compare like-for-like prompt sets and sampling methods. Read our benchmark methodology and limitations.
How to evaluate AI visibility gap analysis
- Choose a stable set of buying questions, including specific categories and constraints your customers actually use.
- Record your brand and competitors across repeated answers. Separate a brand mention from a linked citation.
- Inspect the answers where a competitor appears and you do not. Open the cited sources and check their relevance.
- Make a specific improvement, such as clearer product information or an accurate independent listing. Record the change date.
- Repeat the same benchmark. Changes are observational: model and retrieval changes can also move the results.
Questions to ask before buying
- Can I export the exact prompts, timestamps, answers, and cited URLs?
- Does one credit buy a question, one model response, or a full multi-model run?
- What happens to the score when a provider fails or returns no sources?
- Can I separate model changes from changes in my own content?
- Which features require another subscription, extra credits, or a sales agreement?
Can I check AI visibility for free?
You can ask questions manually or use the CLI with your own paid API keys. Manual checks are useful examples, but repeated measurements are needed to describe variability. Our free AI crawler checker diagnoses crawl access; it does not measure whether AI recommends your brand.
Measure your brand against your competitors
Weekly tracking is $49/month. Prefer one assessment? Get a report for $79. Both use five grounded providers and repeated samples.
Start tracking — $49/month View a sample report