AI Search Visibility Tools Compared: Pricing & Features

An AI search visibility tool measures whether AI answers mention your brand, cite your website, or recommend a competitor. The right choice depends on which answers you need to measure, how often you need fresh results, and whether you can inspect the evidence.

We build openllmrank. This comparison uses the official vendor pages linked below, checked September 23, 2026. It is a documentation review, not a hands-on test of competitors. Prices are in USD; coverage and allowances can change.

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Inspect an illustrative report before choosing a tool: questions, competitors, citation evidence, and actions.

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Compare price, measurement, and evidence

Published product information checked September 23, 2026
Tool and priceCoverage and frequencyEvidence and trade-offs
openllmrank

$49/month tracking; $79 one-time report

Product details
Five grounded provider APIs: OpenAI, Anthropic, Gemini, Perplexity, xAI

Your questions, three samples per provider. Weekly tracking for up to three brands; monthly beyond that.

Answer and citation evidence, competitor comparison, emailed report and dashboard. Open-source CLI.

Small teams wanting a repeatable benchmark. API results can differ from consumer apps; no Google AI Overview measurement.

Profound

Free 7-day trial; Enterprise custom pricing

Official pricing
Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to nine engines.

Daily tracking; trial includes 50 recommended prompts. Custom prompts on Enterprise.

Enterprise lists CSV/JSON exports and API access; trial does not include exports.

Teams needing daily tracking and enterprise workflows. Confirm contracted engine coverage and allowances.

Athena HQ

Essential free; Starter $295/month; Enterprise custom

Official plans
Starter advertises 11 models, including ChatGPT, Perplexity, AI Overviews and AI Mode.

Starter includes 3,600 credits/month; one credit is one AI response. Confirm refresh cadence.

CSV exports, source and competitor insights. Starter API access and extra credits cost extra.

Teams wanting monitoring with content workflows. Budget for repeated runs across engines, not just unique prompts.

Ahrefs Brand Radar

$199/month per AI index; $699/month for all platforms

Official product guide
Broad AI visibility discovery plus custom prompts. Coverage and allowances depend on purchase.

Discovery indexes and custom tracking are different products. Custom checks can run daily, weekly or monthly.

Brand share of voice and cited pages/domains. All-platform access includes 2,500 custom checks/month.

Teams exploring category-wide visibility alongside SEO. Confirm base-plan requirements and custom-check costs.

DIY / open-source CLI

Manual checks: your time; CLI: your API costs

CLI source
Whatever interfaces you check or provider keys you configure.

You maintain the prompt set, repeat runs, schedule checks and log model changes.

You own the captured answers and analysis. Keep raw evidence to audit a result.

Technical teams comfortable maintaining a workflow; a single manual answer is not a trend.

Which option fits your team?

API benchmarks and consumer AI results are different

openllmrank runs web-enabled provider APIs. Those results can differ from ChatGPT, Gemini, or other consumer applications because the model, search tools, location, conversation history, and personalization may differ. Google AI Overviews and AI Mode are separate surfaces. An OpenAI API response is not a measurement of a particular ChatGPT user’s screen.

Ask vendors which surface they collect, whether prompts are synthetic or based on observed demand, and how they handle failed answers. Compare like-for-like prompt sets and sampling methods. Read our benchmark methodology and limitations.

How to evaluate AI visibility gap analysis

  1. Choose a stable set of buying questions, including specific categories and constraints your customers actually use.
  2. Record your brand and competitors across repeated answers. Separate a brand mention from a linked citation.
  3. Inspect the answers where a competitor appears and you do not. Open the cited sources and check their relevance.
  4. Make a specific improvement, such as clearer product information or an accurate independent listing. Record the change date.
  5. Repeat the same benchmark. Changes are observational: model and retrieval changes can also move the results.

Questions to ask before buying

Can I check AI visibility for free?

You can ask questions manually or use the CLI with your own paid API keys. Manual checks are useful examples, but repeated measurements are needed to describe variability. Our free AI crawler checker diagnoses crawl access; it does not measure whether AI recommends your brand.

Measure your brand against your competitors

Weekly tracking is $49/month. Prefer one assessment? Get a report for $79. Both use five grounded providers and repeated samples.

Start tracking — $49/month View a sample report